In a world of amazing continual technological advancement, there really is no reason why anybody can’t access masses of publicity when starting out with a new business. With most advertising costing little to nothing, it has never been easier to let the world know of your presence.
These are just a few simple and low-cost ideas that can start you off on the right track with your publicity.
Advertising on Social Media
If you really want to experience the power of advertising, there is no place better than social media. Instagram, Facebook and Twitter are still number one when it comes to promoting a business. This is the place that any type of business, any size, can showcase their products or services in a way that suits them, with little restrictions. Yet, it is the number of users that access these applications that really opens the park for your business advertising.
Facebook report monthly figures of up to 2.07 billion active users, whilst Instagram reports 800 million per month with Twitter stating some 330 million active users per month! With such extensive figures, you really can’t afford to miss this amazing opportunity to get your business onto these social media platforms!
For a small fraction of the cost of employing an advertising agency, you could instead advertise your services on many relevant websites where you know your intended audiences spend most of their online time. With numerous websites now offering advertising space at highly competitive rates, this is also a great way of informing potential new customers of your products and services, but more so your visibility. Look for the types of websites that you know will attract the clientele that would benefit greatly from what you can offer, and get in touch with the websites owner to discuss the possibilities of advertising your services.
Harness the Power of Radio Advertising
Whilst music streaming services are trending, the proportion of people who still listen to the radio is an area worth tapping into. How many times have you sat in the car and heard a catchy advert with a jingle that, although initially annoying, has stayed with you some days and even weeks later? There is no denying that a clever catchy jingle is amongst one of the most powerful and effective ways of alerting customers to your company’s existence. With local stations offering reasonable prices, this is perhaps one of the more exciting ways to get customers flocking to your company!
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